Content, First Page & Front Page JoomlaContentFinally the content that we want to manage is here!What is Content? Content can be a message, an editorial article, or a static page with explanations. Content can also be a dynamic link directory (http://www.google.com/), a shop (http://dell.com/), or a flea market (http://www.ebay.com/). Content can also be something completely dynamic and open to everybody. The free encyclopedia Wikipedia (http://www.wikipedia.org/), for example, uses a content management system that allows everyone to change the content. This special form of content administration is called a wiki (http://en.wikipedia.org/wiki/Wiki). Everyone can change and even delete content. So far it is working amazingly well. The opposite of a wiki is static content, which once written is valid for a long time. For example, take this book. It will become outdated regarding the version numbers of the software discussed, although it has the advantage of explaining and illuminating the topic comprehensively in that connection, at present. I produce content in a certain format and therefore operate a type of content management system. Folders, flyers, stickers, business reports, and manuals are also usually of static nature. Created for a certain event, after some time they become outdated or simply wrong. Many older web pages consist exclusively of static elements. On the Internet, however, the clock ticks a little faster. That which is complaisantly tolerated with books, folders, and other printed materials (after all, I can also read the book at the beach and in the subway), is regarded to be a serious shortcoming by visitors to your website. Nothing is worse for the image of your company than a four-year old static website with a button announcing Powered by... that refers to hopelessly outdated software. The presentational possibilities of content are inexhaustible. They depend on the available terminal, bandwidth, and many other things that are in turn dependent on the user. The user of the message plays an increasingly important role. Who actually form your target group? A platitude says, "Content is king!" It depends on the content. Every web agency would now probably crack a smile and get on with the daily job of creating the next website. Millions of dollars in advertising budgets for products such as frozen spinach or beer are proof of the fact that successful communication also works without unique content. The statement that content is crucial, is, however, fundamentally correct. If you have nothing to say or nothing to offer, nobody will listen to you of his or her own free will. Since you probably don't have a million-dollar advertising budget, you also can't force people to do it. No matter how beautiful websites without content may look, or how many terminals may display them, nobody will voluntarily visit them. First Page/Front PageContent is announced on the first page of the website, as illustrated in Figure 3.5. Content has an author, a date of preparation, a heading, a hook, and perhaps a picture. The hook is to make the visitor curious and to get him or her to click on a Read more link in order to read the entire message: Figure 3.5: Front Page The Latest Messages/The Most Often Read Messages
Figure 3.6: The Latest Messages/The Most Often Read Messages Because of that, our example layout has an appropriate area within which the last five messages are always is played, and another area where the most read messages are announced. The second area is possible because Joomla logs each hit on a message in the database and tracks the number of times it has been accessed. Plan the content of your site carefully! Everyone in the world can read it and use it against you in cases of doubt. You could become the victim of a litigation lawyer, disappointed colleagues, or other unpleasantries. On the other hand this has an unbeatable advantage: Everyone in the world can read your content, add his or her opinion to it, and contact you. What an opportunity - You should be aware of both of these directions when you conceptualize content. |
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