Google Advertising & Google Pay-Per-Click (PPC)
We are the experts in search engine marketing strategies for Google. We consult with you to understand your objectives and goals and then devise an affective Google advertising strategy for your business. We tailor a Google Pay Per Click Campaign to target your customer demograhpic. Using a highly targeted campaign will lead to more conversions and a greater return on investment. Pay Per Click or PPC are the adverts shown on the right side of the page in the Google search results pages (SERP). Utilising the power of this advertising method can mean that your website will be shown on the first page of Google for any terms that you choose to advertise for. Our Google advertising strategy is customised to suit your business by our expert search marketer and business consultant.
Google Advertising System : AdWords
Google Advertising & PPC History
Google launched its AdWords scheme in 2002 in response to the growing popularity of the Overture PPC service. Google's PPC service has grown rapidly in popularity and is now the scheme which provides the widest coverage online.
Google PPC Strengths
Google AdWords has by far the widest coverage of any of the providers, allowing advertisers to reach a wide market using just one system. This coverage also makes it the most suitable for specialised businesses, who would not receive much search traffic from the smaller PPC providers. The minimum cost per click for a keyword can be a little as 1c, which can make AdWords suitable for editorial or low order value websites, where the 25c minimum cost per click required by the other providers would not be so cost-effective.
Google PPC Weaknesses
Google AdWords has now become so popular in some market sectors so that bidding is very competitive, meaning in some cases better value can be found elsewhere. The system provided by Google is very sophisticated - for example, ranking position can be determined by the bid price and the clickthrough rate of the advert - so that the service can be difficult for beginners to understand initially.
How Kanga Harness Google Advertising For You
We are the experts in Google advertising. We can tailor an online marketing campaign and pay per click setup for you and your company. With monitoring of return on investment and results it creates a completely measurable system for you to assess with an ongoing basis.
Contact us to find out how we can help you increase traffic and sales with Google advertising and a Google PPC campaign.
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