In-House SEO or Hiring An SEO Company
Search Engine Optimisation (SEO) is very much a buzz phrase. Often companies looking to learn more about what SEO are baffled at how this new field of marketing can gain them an edge. Well it has been proven time and time again that it definitely can gain an edge over your competition. The problem a business has to assess is whether they should employ a specialist SEO company or use existing resources within their respective IT Departments or Do It Yourself. This article explores the advantages and disadvantages of using in-house SEO or using an SEO company.
Analysis Of Do-It-Yourself SEO
Advantages: You have complete control over all aspects of your SEO. You can change anything about your campaign instantly. You will learn about the inner workings of your website and also learn more about the Internet and how search engines work and of course about SEO.
Disadvantages: SEO is a highly specialized task and attempting to do it takes much longer than using an SEO company. DIY SEO gives your competition the edge, especially if they have hired an SEO company. You may end up with more problems in the future by getting it wrong or by making mistakes. You need to have an intimate knowledge of your website, the programming language it is coded in, HTML and any other technologies used. You will need to purchase commercial tools to use, like WordTracker, WebPosition and SEO Elite. WordTracker allows you to effectively research Keywords, WebPosition allows you to track your websites ranking in the search results for given keyword phrases and SEO Elite allows you to track all links to your website. Purchasing this software will cost you around USD$900. You will need to have a lot of time to read about SEO, take SEO courses, listen to SEO podcasts and read as much SEO material as you possibly can. A decent SEO course will set you back USD$3000 and SEO books will be another USD$1000. Total for In-house USD$5000 plus the time you will need to actually read the information and understand it all. You need to learn everything that an SEO company would know, which in a best case 2,000 hours of study, learning and analyzing. As SEO company takes the time needed to see any results in the search engines and it is important to not only learn the required knowledge to implement SEO but also give yourself the time to make ongoing adjustments.
Analysis Of Hiring An SEO Company
Advantages: You don’t have to use internal resources or alter the focus of your business. Hiring an SEO Company means you have instant access to SEO experts with a wealth of knowledge and resources. An SEO company will know the lay of the land without you having to learn what they already know at expert levels. The SEO company will be your best partner in working towards achieving your business objectives online.
Disadvantages:Using an expert SEO company will cost you money but maybe not as much as DIY. It is important to realize that even though you have hired an SEO firm to implement your Search Engine Optimisation you will still need to work in consultation with them in order to market your website correctly. Explain your website goals, objectives, deadlines and budgets. Do your research, look at the SEO company portfolio and SEO case studies to ensure it is a reputable firm. Ask questions!
What SEO Company Should I Choose?
Look for a proven SEO company that has a good reputation and a strong presence within the online marketing and SEO industry. When you start, I suggest searching in Google for "SEO company" or "SEO" within your country or region. Look at the potential SEO firm website. Give them a call and see if you can arrange a meeting to talk face to face about your project. Listen to the SEO company, take notes and understand how they can help you.
What Do, We Do?
While the advantages and disadvantages of optimizing your own website or employing an SEO company are there for all to see it important to point out that no matter how good you think you are an SEO company will always be better at SEO. If you really want to see results, then you should hire a professional SEO company. After all you wouldn't try and fix your car yourself, you wouldn't build a second floor on a house yourself, so don't try and do SEO yourself, hire an SEO company.
Good Search Engine Optimisation pays for itself. This soon may be the lifeblood of your business and it is the most effective way to promote your business and generate sales.
Contact Kanga Internet to find out what an SEO company can do for your business. Servicing Melbourne, Sydney, Perth and Brisbane, Australia.
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