Mircosoft Advertising, Microsoft Pay-Per-Click (PPC)

Microsoft Advertising & Microsoft Pay-Per-Click (PPC)

We are experts at Microsoft advertising and Internet marketing. We work with you to put together a complete online marketing plan encompassing the MSN advertising network. We have an indepth knowledge of the fine tunings required to run and succeed in Microsoft advertising. As part of our business consultation process we take care of all aspects of your tailored advertising campaign, including ad management, landing page design and user acceptance testing. In an ongoing capacity we refine the campaign until it is finely tuned and achieving all it can possibly do to meet your goals. At regular intervals we present you with reports on how successful the campaign is. These reports cover click through rates, conversion tracking and all other visitor dynamics. All part of the expert Microsoft Pay Per Click (PPC) management strategies that we offer.

Microsoft Advertising System : adCenter

Microsoft Advertising & PPC History

Microsoft was late to enter the search market, both in terms of providing its own search database or a pay-per-click advertising tool. However, as the second largest search property after Google, it finally realised the need to offer its own PPC service, rather than rely on sponsored listings from its key competitor, Yahoo. Following initial tests of the new MSN adCenter in France and Singapore, Microsoft is now running its PPC service in the US and Australian markets.

MSN PPC Strengths

The format of Microsoft PPC is similar to Google AdWords, but it also provides an added level of campaign targeting and management. By using the data from the Microsoft networks numerous registered users who have signed up to Hotmail, Passport and Messenger services, Microsoft adCenter will use this data, when available, to provide demographic data to their PPC search market management and response data. Microsoft advertisers can place higher bids to boost their listings if searchers match their selected market profiles and although this data won't always be available, it could prove useful.

The other main advantage offered by the Microsoft adCenter is the ability for 'day parting', whereby you can stipulate at what time of day your adverts appear, or on which days of the week if these can affect the responsiveness of your campaign. This can potentially give the advertiser much more control over their spend and a greater ability to test the responsiveness of their Microsoft advertising campaign.

MSN PPC Weaknesses

Conpared to Google, Microsoft only has a small share of the search market, so activity here may may not be significant for niche advertisers. There are also a range of usabilty issues to be ironed out in the AdCenter interface.

Managed Microsoft Advertising Campaign

Weare experts in designing and building Microsoft advertising campaigns running on the MSN PPC network. Services in Melbourne, Sydney, Brisbane and Perth, Australia. Contact us to find out how we can put together a comprehensive and targeted advertising campaign for the Microsoft network.

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