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Whether building your own website or having someone else build it for you, each and every website has to have a clear message and an easy, navigable site. Sadly, there are thousands upon thousands of bad websites out there. You've been on some of them and you wonder how these companies or individuals can generate anything more than blank email inboxes. If you follow this list of SEVENTEEN mistakes to avoid for your own website(s), you will be successful, period. 1. No compelling Headline or Copy - Grab your visitors attention.
2. No compelling reason to opt-in to your sales pitch or give an email address - Why are you doing this in the first place?
3. No testimonials - Testimonials give backbone to your pitch.
4. No opt-in box for email capture - How do you measure the effectiveness of your message or business.
5. Fail to ask for a name in your opt-in box - You need this for your auto-responders and to get a bit more personal in your follow-up messages.
6. Have other advertising links that get clicked on and they just leave your site - Get your visitor to opt-in to your message first. Offer advertising on free report or opt-in to another website.
7. Multiple opt-in boxes - Create a separate website page for each message or business you have.
8. Too many steps to opt-in - asterisk two fields only.
9. Weak opt-in offer - Either strengthen your headline or copy field. Make it compelling!
10. No name and email address to use for opt-in - Must capture the information to make future offers.
11. Copy is hard to read or follow - Don't use script that makes your visitors strain to see your offer.
12. Jazz up your submit button - Make your whole offer compelling and have a sense of urgency. Put a box around your opt-in.
13. Opt-in asking wording is weak - Give your visitor a reason to opt-in NOW.
14. Opt-in box is is in a terrible position on your webpage - Don't make your visitor have to search for getting additional information or a free report. Have a flowing message and format.
15. Headline is too small - Make your headline capture attention. See it!
16. Copy under headline is vague, small script or not compelling - Create the need first with your copy then get them to opt-in.
17. Give away name is vague and not compelling - Get the visitor to opt-in with an eye-catching giveaway. Get these process steps fixed in your website. Most of us know what a good website looks like. Don't make these mistakes and you will have that great website. Good Luck. |
