Using Squeeze Pages - What Are Squeeze Pages and How Do They Help My Business?

If you have been online for more than a couple of days, chances are very good that you have seen a squeeze page. They are everywhere, and there is a reason for it. They work! Let's talk about what a squeeze page is and how they can help your business bring in the money.

What is a squeeze page?

A squeeze page is a simple (and usually short) webpage designed to capture a visitor's email address and name. This is its only purpose. An effective squeeze page has no advertising, no links, and no products. It gives the visitor 2 choices - sign-up or leave.

Why should I use a squeeze page?

Here are a few reasons why you should use a squeeze page on your website:

1. They build your list - it is so difficult to get traffic today that you must capture the contact information of your visitors to remain competitive.

2. They allow you to focus on serious customers - if someone is not willing to give you their email address, they are probably not willing to buy anything from you either. Using a squeeze page lets you separate the serious from the curious.

3. They are easy to create - why waste a bunch of time and money creating a website that may not get results? Squeeze pages can be created in just a few minutes and will allow you to get results immediately.

What should be in a squeeze page?

Generally you need to give something away for free to entice the visitors to sign-up. A small eBook or video will do. You then need to promote the benefits of your free gift. In essence, the squeeze page promotes the free product to make visitors sign-up to get it. Once they sign-up, you have 1 more focused and interested customers you can sell to.