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To be an effective marketing tool, your web site should lead your customers and potential customers to take some sort of action. Whether it's
signing up for your newsletter, visiting your online store, calling your toll-free number, or simply remembering your company or your brand,
it's the customer's action that ultimately results in new leads and increased sales for your business. |
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When I'm not actually coding new websites I'm always on the lookout for businesses that don't currently have a website. I browse the
printed media and zero in on business ads that don't show a website URL in their ad. A URL is the acronym for Universal Resource Locator. |
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Talking of Web Development does not always mean talking about the
technical changes that take place in the website, there are a number of features that are grouped together to form the crux of website
development. These include, web content development, server side coding and configuration, web designing as well as website marketing. All of
these combine to form the comprehensive website development program. |