Online Marketing

Online Marketing

Leading Online Marketing Company

Our claim of being a leading online marketing company is supported by our top rankings in Google. Kanga consistently outperforms its competitors for industry relevant keywords and search terms such as Online Marketing, SEO, Web Design and Web Development, which are the most highly contested search terms in our extremely competitive industry. In addition, our website www.kangainternet.com.au has a strong Google page rank which puts it in the top bracket of websites in Australia and the World. Only Internet Marketing companies that are performing highly in search engine listings should be trusted to handle your website promotion.

We have an integrated staff of over 100 experienced professionals. Our specialist team uses a six step process to deliver a successful Online Marketing strategy, which includes:

• Research & Scoping
• Analysis
• Project Planning
• Innovation
• Design
• Implementation
• Monitoring

What is Online Marketing?

There are many different terms for Online Marketing, including Web Marketing, Internet Marketing, Search Engine Marketing or e-Marketing. Essentially all these terms have the same meaning. Online Marketing refers to any method of marketing that utilizes the internet to communicate with a particular audience, promote products and services, or stimulate business growth and development. Kanga examples of Online Marketing methods:

• Search Engine Marketing
• Search Engine Optimisation
• Pay Per Click
• Banner Advertising
• Viral Marketing
• Email Marketing
• Affiliate Marketing
• Linkages
• Social Network Marketing
• Directories and Portals
• Web 2.0
• Blogs
• Video Marketing

Online Marketing is highly specialized and combines the techniques of marketing communications, information technology and website development.

How can Online Marketing help your business?

Internet Marketing is utilised by almost every industry in Australia. It is fast becoming the world's most popular method for communicating with targeted markets and promoting products and services. Technical developments in internet speed means 99% of Australian businesses with 100+ staff and 60% of Australian households now have broadband (ABS, 2006). In today's internet savvy world Internet Marketing is your company most effective marketing and communications tool.

With its low cost of entry, fast response and turn around time compared to traditional methods of advertising, shifting your marketing budgets from Yellow Pages, TV, radio and publication to Online Marketing makes good business sense. As of 31 Dec 2007, 15,504,532 Australians, 75.9% of the population, were internet users. Furthermore, 85% of websites were found through search engines (Neilsen/NetRatings, 2007).

Benefits of Internet Marketing:

• Low cost
• Quick and easy distribution of information
• Global reach
• Fast response and turn around time
• Reduction in human resources
• Boosted sales orders or enquiries via eCommerce
• Measurable results
• Increased profit
• Revenue growth
• Return on investment

Seeking Advice About Online Marketing

Online Marketing is a billion dollar industry that is rapidly overtaking more traditional means of advertising. This is due to:

• A rapid growth in the number of internet users
• Consumers spending more time and money online
• The high number of Australians finding the products or services they purchase via a search engine
• Improvement in security and systems that combat internet fraud
• Increase in consumer trust of online shopping

Many new companies and so called experts are emerging everyday to compete for business in the growing Internet Marketing industry. Unfortunately many are grossly lacking in experience and proven results. Ensure the company you employ to service your Online Marketing needs is professional, credible, experienced, well qualified and can demonstrate a history of delivering results.

If the company you are looking at partnering cannot demonstrate top organic listings and search engine rankings for their own company, ask yourself how relevant or beneficial their advice is to you.

Ask The Online Marketing Experts

Kanga has a credible history in Web Design, Website Development, SEO and web marketing. We have hundreds of successfully completed projects, which have achieved high SEO results and produced real income for our clients so making a visible difference to their business. Many of our clients have achieved 200 - 1000% ROI in the first 12 months of employing Kanga as their Online Marketing partner. Business growth is also likely to be 10 to 300 % as a result of an Online Marketing strategy tailored by Kanga, as has been the case for our clients.

Our clients have kindly provided references and testimonials . If you would like to contact one of our clients directly to confirm their testimonial, please contact us so we can put you in touch with our valued clients. We appreciate that our references are only contacted by businesses that are genuinely interested in partnering with us for their web marketing needs.

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